Sample report

What the written review looks like.

This is the full format of the free written website review: findings, the evidence behind them, and a short list of priorities — in plain language, with no call required.

Illustrative sampleEvery number below is sample content. No client data appears on this page.

A printed website review beside a laptop and an action-plan sheet

Executive summary

Three findings decide what happens first.

The report opens with its conclusions. Everything after this summary is the evidence behind them.

  1. Priority: NowTwo important pages are missing from Google's indexCustomers searching those services never see the business, even though the pages exist.
    Remove the accidental noindex flags and submit both pages for re-crawling.Evidence: Sample crawl and index data (illustrative sample)
  2. Priority: NowCall button sits below the first screen on mobileVisitors who are ready to call must scroll and hunt for the number.
    Move click-to-call into the sticky header and the first screen.Evidence: Sample phone test and analytics (illustrative sample)
  3. Priority: NextGeneric page titles on the two highest-impression pagesAppearances grew 19% while visits fell — searchers see the listing and skip it.
    Rewrite titles and descriptions around the exact service and town each page serves.Evidence: Sample Search Console data (illustrative sample)
Sample Report — Illustrative Data

Search visibility report

Prepared for: a southwest-suburbs service business

Audit date
October 14, 2026
Current period
July 15 – October 13, 2026
Comparison period
April 16 – July 14, 2026 (previous 90 days)
Market area
Chicago southwest suburbs

Four business signals

The period's headline indicators, each compared with the previous 90 days.

  • Search visibility12,800+19%Impressions in the last 90 days, vs. the previous 90 days
  • Search visits1,240−6%Clicks from search · click-through rate 9.7% (was 12.3%)
  • Customer actions46+12%Form submissions + call-button clicks (clicks, not completed calls)
  • Priority-service coverage17 of 30+2Agreed service-and-town searches showing the site in the top 20

Visibility trend

Search impressions per week — current period against the previous 90 days.

  • This period (July 15 – October 13, 2026)
  • Previous 90 days (April 16 – July 14, 2026)
What this means for the business: Your site appeared more often in search over the last 90 days than in the previous period, but fewer searchers chose it. The next step is improving the titles and descriptions on the pages already earning impressions.

Priority search coverage

30 agreed service-and-town searches · positions as of October 13, 2026 — where the site appears in results today.

  • 5Positions 1–3
  • 8Positions 4–10
  • 4Positions 11–20
  • 13Below position 20

Average position: 8.2 across agreed searches (directional only).

What this means for the business: You are visible for emergency plumbing near your home base, but competitors appear more consistently for water-heater work in Oak Lawn. Thirteen of the thirty agreed searches still show your business below position 20 — that is where the next round of work earns the most.

Website health signals

Six technical checks, each translated into what it means for customers. Status first, then the number.

1priority2to watch3healthy

  • Priority

    Google indexing

    15 of 17 pages

    Goal: all 17

    Two pages customers search for cannot be found in Google.

    Two important service pages are missing from the index and cannot appear in search.

  • Watch

    Mobile loading (LCP)

    2.4 s

    Google good: 2.5 s or less

    The first screen appears just inside Google’s “good” limit, with little room to spare.

    The main image delays the first useful screen on phones.

  • Healthy

    Interaction speed (INP)

    180 ms

    Google good: 200 ms or less

    Taps and clicks respond quickly.

    How quickly taps and clicks respond after the page opens.

  • Healthy

    Page stability (CLS)

    0.04

    Google good: 0.1 or less

    The page barely moves while it loads, so nobody taps the wrong thing.

    How much the layout shifts while the page loads.

  • Watch

    Broken & redirected routes

    3 to fix

    One link leads nowhere and two send visitors the long way round.

    One broken link and two redirect chains found in the crawl.

  • Healthy

    Contact-path testing

    Both pass

    2 of 2 checks passed

    Messages reach the inbox and the call button connects.

    Form submissions delivered to the inbox; click-to-call connects.

Competitive opportunity grid

The business and three nearby competitors, across services and towns that were agreed in advance. Positions from the current period (July 15 – October 13, 2026).

Service · TownYour businessCompetitor ACompetitor BCompetitor C
Emergency plumbingOak Lawn
Water heater repairOak Lawn
Water heater installationOak Lawn
Drain cleaningAlsip
Sump pump replacementOrland Park
Emergency plumbingTinley Park
  • Appears consistently
  • Appears sometimes
  • Not visible in top results
What this means for the business: You are visible for emergency plumbing near your home base, but competitors appear more consistently for water-heater work in Oak Lawn. The clearest expansion opportunity is a dedicated water-heater page aimed at that town.

Action plan

Every action answers the same six questions, then names its effort and the signal re-measured afterward. The pictures are sample illustrations for this demo report.

  1. NowStart here
  2. NextOnce those land
  3. LaterWhen it makes sense
  1. What
    Two important pages are missing from Google's index
    Sample illustration: Two important pages are missing from Google's index
    Sample illustration, not a real client screenshot.
    Why
    Customers searching those services never see the business, even though the pages exist.
    How
    Remove the accidental noindex flags and submit both pages for re-crawling.
    Who
    Developer
    When
    Now
    Where
    Two service pages listed in the sitemap

    Effort SmallMeasure Pages indexed — from 15 of 17 to 17 of 17.

    TapTheWeb can implement

    See supporting details

    Crawl of October 12: both URLs return 200 and are listed in the sitemap, but both carry a noindex meta tag added during a template update. Google last attempted a crawl on October 3.

  2. What
    Call button sits below the first screen on mobile
    Sample illustration: Call button sits below the first screen on mobile
    Sample illustration, not a real client screenshot.
    Why
    Visitors who are ready to call must scroll and hunt for the number.
    How
    Move click-to-call into the sticky header and the first screen.
    Who
    Shared
    When
    Now
    Where
    The first screen on phones

    Effort SmallMeasure Call-button clicks from search visits.

    TapTheWeb can implement

    See supporting details

    On a 390 px phone, the tap-to-call control first appears after 1.8 screens of scrolling. Search visits are 71% mobile this period.

  3. What
    Generic page titles on the two highest-impression pages
    Sample illustration: Generic page titles on the two highest-impression pages
    Sample illustration, not a real client screenshot.
    Why
    Appearances grew 19% while visits fell — searchers see the listing and skip it.
    How
    Rewrite titles and descriptions around the exact service and town each page serves.
    Who
    Developer
    When
    Next
    Where
    The two highest-impression pages

    Effort SmallMeasure Click-through rate on those pages (currently 9.7%).

    TapTheWeb can implement

  4. What
    No water-heater page aimed at Oak Lawn
    Sample illustration: No water-heater page aimed at Oak Lawn
    Sample illustration, not a real client screenshot.
    Why
    Impressions for those queries go to competitors with dedicated pages.
    How
    Build one focused page mapping the queries already earning impressions.
    Who
    Developer
    When
    Next
    Where
    A new water-heater page for Oak Lawn

    Effort Larger projectMeasure Priority-service coverage (17 of 30 today).

    TapTheWeb can implement

  5. What
    Main image delays the first useful screen
    Sample illustration: Main image delays the first useful screen
    Sample illustration, not a real client screenshot.
    Why
    Mobile visitors can reach the call button quickly, but the page feels slow to load.
    How
    Compress the hero image and let the text paint before it.
    Who
    Your current developer
    When
    Later
    Where
    The main image at the top of the page

    Effort MediumMeasure Mobile LCP under 2.0 s (currently 2.4 s).

    Your current developer can implement

    See supporting details

    The hero image is a 1.9 MB JPEG served uncached. Converting to WebP at display size is measured to save roughly 1.4 MB per first visit.

  6. What
    Legacy page-builder templates limit structural fixes
    Sample illustration: Legacy page-builder templates limit structural fixes
    Sample illustration, not a real client screenshot.
    Why
    Several audit actions cannot be applied cleanly inside the current templates.
    How
    Scope the remaining template fixes; keep a rebuild on the radar as one option.
    Who
    Shared
    When
    Later
    Where
    The page-builder templates

    Effort Larger projectMeasure A written scope decision by the next report.

    Consider during a future rebuild

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